Profit before tax
We strive to achieve the highest level of profit before
tax in the housebuilding sector.
Profit on ordinary activities, excluding exceptional
items and before charging tax.
Earnings per share
We seek to provide continuous growth in earnings
per share.
The basic earnings per share based upon the
profit attributable to ordinary shareholders, before
exceptional items, divided by the average number
of shares in issue during the year.
Return on average capital employed
We aim to deliver a return on capital employed above
the level of our cost of funding.
Profit on ordinary activities before finance costs,
exceptional items and amortisation of brands divided
by the average of opening and closing capital
employed (excluding goodwill and brands).
Dividend per share
We aim to deliver an attractive progressive dividend.
The sum of the interim dividend per share and the
final proposed dividend per share for the year.
Staff attrition
We endeavour to attract and retain the highest calibre
of employees and strive to be a company that people
want to work for.
Following the merger, new systems and processes
are being introduced and the staff attrition key
performance indicator will be introduced in the 2008
Annual Report.
Operating margin
We aim to deliver industry leading operating margins
in each of our businesses.
Profit on ordinary activities before finance costs,
exceptional items and amortisation of brands divided
by revenue.
Order book as a percentage of revenue
We aim to hold an appropriate level of order book to
give us visibility of profits for the forthcoming year.
Year end order book divided by revenue for that year.
Average outlet numbers
We aim to increase the average number of outlets
over time in order to grow our business.
Weighted average number of outlets open over the
course of a year.
Customer satisfaction
We strive to maintain and improve our customer
satisfaction scores.
The basis used for this score across our business
varies by geography. Please see the corporate
responsibility section on our website for detailed
information.
Health and safety
We want to send our employees and sub-contractors
home safely and uninjured day after day.
The basis used for this score across our business
varies by geography. Please see the corporate
responsibility section on our website for detailed
information.
Sales rates
We aim to achieve an appropriate sales rate per week
to prioritise operating margin over completion volumes.
Annual gross reservations divided by the average
number of sites, divided by 52.
Order book
We aim to hold an appropriate level of order book to
give us visibility of profits for the forthcoming year.
Value of the year end order book (excluding any
orders from other Group companies).
Operating margin
We aim to deliver industry leading operating margins
in each of our businesses.
Profit on ordinary activities before finance costs,
exceptional items and amortisation of brands divided
by revenue.
Customer satisfaction
We strive to maintain and improve our customer
satisfaction scores.
The basis used for this score across our business
varies by geography. Please see the corporate
responsibility section on our website for detailed
information.
Health and safety
We strive to maintain and improve our customer
satisfaction scores.
The basis used for this score across our business
varies by geography. Please see the corporate
responsibility section on our website for detailed
information.
